Up and Riding was one of the first stores in Hawaii exclusively for young surfers and skaters. Founded in Hawaii, our first stores opened in 2005 in the heart of Honolulu.
We grew up surfing and skating all day, wearing the unique brands that expressed what we were about. Our selection of curated brands have the perfect mix of popular surf and skate brands you've come to know and trust, along with fresh, up and coming brands from our local community. This site is a source of inspiration for what we are about and an outlet for our own brand, Up & Riding.
The term Up and Riding is used to describe a surfer or skater that's up on their board and riding, disconnected and free, outside enjoying life! It's our way of encouraging young groms to get up and riding in this lifestyle.
Shop our quality goods, released in limited quantities with a focus on surf and skate groms.